B2B Growth Marketing
We help B2B companies turn marketing spend into measurable pipeline — across paid media, organic search, and analytics — with the rigour of an in-house team and the agility of a specialist partner.
Let’s talkThe problem
You’re spending on Google, LinkedIn, and content — but you can’t tie it back to revenue.
Your agency sends reports full of impressions and clicks, but nobody can tell you what a lead actually costs.
Marketing and sales are working off different numbers, and attribution is a mess.
You need someone who understands the platforms, the data, and the pipeline.
Who we are
Media Metrics is a B2B growth marketing consultancy built on a simple premise: marketing spend should generate pipeline, not just traffic.
We work with SaaS, technology, and complex-sale businesses to plan, execute, and optimise paid media, SEO, and analytics programmes across every channel that drives revenue. Every engagement is structured around commercial outcomes — cost per lead, cost per opportunity, and return on investment.
Founded by a marketer who’s managed multi-product portfolios in-house, we bring the strategic depth of an internal team without the overhead.
No vanity metrics. No black-box reporting. Just clear data, honest recommendations, and more leads.
What we do
Search, Display, and YouTube campaign management built for B2B pipeline. Keyword strategy, match type control, bid management, and conversion tracking — structured around cost-per-lead, not clicks.
Sponsored content, message ads, and lead gen forms targeted to the buying committee. Account-based targeting, audience segmentation, and creative testing to drive pipeline from the right people.
Search and audience campaigns on Bing and the Microsoft Audience Network — lower CPCs than Google, with strong reach among professional and enterprise audiences. Efficient, and frequently overlooked.
Keyword research, on-page optimisation, and content strategy aligned to your buyers’ search intent. Organic traffic that compounds alongside paid to reduce cost-per-acquisition over time.
Tracking audits, UTM structure, CRM integration, and dashboards that connect ad spend to revenue. We fix attribution before it becomes a political problem between marketing and sales.
How we work
We audit your current setup — ad accounts, SEO foundations, tracking, attribution, CRM integration — and identify where money is being wasted or opportunities are being missed.
We build a strategy tied to your commercial targets. Not traffic goals. Not impression benchmarks. Pipeline and revenue.
We get hands-on in the platforms — building campaigns, writing copy, managing bids, running tests. You always see what we’re doing and why.
Regular, jargon-free reporting that connects spend to outcomes. What’s working, what isn’t, and what we’re doing about it.
Who we work with
We work best with companies that have a considered purchase cycle — typically SaaS, technology, professional services, or complex industrial products. Our sweet spot is businesses that want better leads and more visibility without building a full in-house team.
If you’re a B2C brand, an e-commerce shop, or looking for someone to “run some ads” without caring about downstream metrics — we’re probably not the right fit. And that’s fine.
Pricing
Every engagement is scoped to your needs, but here’s where most clients land.
A thorough diagnostic of your paid media and SEO setup — the fastest way to find out where money and opportunities are being wasted.
Hands-on campaign management and optimisation across your paid channels, with reporting tied to pipeline — not vanity metrics.
Organic search and content strategy to build long-term pipeline alongside your paid channels — keyword research, on-page optimisation, and content aligned to buyer intent.
Senior-level performance marketing thinking embedded in your team — for companies that need strategic leadership without a permanent hire.
Get started
No pitch decks. No pressure. Just an honest conversation about what’s possible.
or email us at hello@mediametrics.co.uk